I founded and led Business & Market Research for 25 years before selling the company to a management buyout.
In 1998 I founded B2B International which has grown to be one of the largest companies of its kind in the world. We have offices in Manchester, London, Düsseldorf, New York and Beijing.
Throughout my career I have managed or overseen 3000 projects and have been a strategy consultant for a number of Fortune 500 companies.
I am the author of 10 books on business to business marketing and market research and numerous white papers on the subject. I am a fellow of the Market Research Society.
I am the author of Business Models – a book of 50 business frameworks used by consultants for delivering growth to companies (published by Kogan Page in 2017).
I am the lead director responsible for B2B Advisory.