I am a director of B2B International and I am responsible for the company’s IT strategy and the development of new analytical approaches.
I am the lead consultant with clients in the IT sector, energy, chemicals, and professional services.
I am an expert in the use of Salesforce and Confirmit and in B2B targeting and segmentation. This includes the use of modelling and other advanced statistics that help organisations make smarter marketing choices.
I am the joint author of Market Research In Practice 3rd edition, published by Kogan Page.