Matt Harrison


Matt Harrison

I am the CEO of B2B International. I have played a big role in the growth of the company having established the US and China offices. I play a particular role in international research, including market opportunities, channel strategy, corporate branding, segmentation, international needs assessment, customer experience, pricing research, new product development, advertising & communications testing.

I am an experienced business developer and have set up businesses in the US, UK, China and Germany.

I write and speak extensively on business-to-business market research, marketing and business strategy. I have written numerous white papers on business to business marketing subjects and I am the joint author of Market Research In Practice, 2nd Edition, published by Kogan Page.

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