Carol-Ann Morgan


Carol-Ann Morgan

I am a founding director of B2B International. I am an experienced company director who has been part of the B2B team from the outset. We are now one of the largest B2B specialist intelligence agencies.

I am an experienced moderator and consultant with experience across a wide range of B2B markets and geographies. My early years were spent in health and education and so I have a deep understanding of the issues impacting these markets. I have a strong academic grounding having previously been a senior lecturer and research fellow at Salford University.

I am passionate about customer strategy including customer experience management, segmentation and loyalty programmes.  My consultancy skills include stakeholder consultation, ideation, workshop facilitation, training and strategy development.

I am co-author of Market Research In Practice (Kogan Page) – 1st and 2nd edition (2013). I am the author of many white papers on business to business marketing.

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